Gamers who are paying in EUR and GBP are generally charged more for the games that they buy than gamers in the US - this is called regional pricing. We will adamantly continue to fight for games with flat worldwide pricing, but if we cannot deliver it (as is the case with this game), we will make up most of the difference out of our own pocket by providing you with a mix of $9.99 and $5.99 game codes, which you can use to redeem games from our site. In the near future, once we have such functionality implemented, we will give you store credit instead, which you will then be able to use towards any purchase and cover the price of it in full, or partially.
If you paid 36.99 EUR, you will get one $9.99 code.
If you paid 39.99 EUR, you will get one $5.99 and one $9.99 code.
If you paid 29.99 GBP, you will get two $5.99 codes.
As for the DLC, if you paid in EUR or GBP, you will get one $5.99 code from us.