Please follow these steps:
1. Go to:
log with your EA data, redeem all three codes (you can find them under more -> serial keys). IMPORTANT! For base game, make sure to redeem actual game and not the Spore Community Access. Please make sure that you redeem actual game and not the Spore Community Access!
2. Run the game.
3. Choose "Register" and register using your EA account (don't use the Login option).