When you give us consent for direct marketing communications, we will use the services of our Trusted Partners to allow for direct, online communications through third-party services, which otherwise do not allow for sending users direct marketing communications, such as Google Ads or Meta Ads.
You can revoke your consent at any time by unchecking the “Marketing communications'' checkbox in your account settings. Please keep in mind unchecking the checkbox does not mean you would not never receive any GOG ad - they will just be less tailored to your interests.
Below is the list of such services with their short description:
- Google Ads Customer Match
Company: Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, US, “Google”)
Service description: If you give us marketing consent, we will send some of the data we process about you to Google so that we can directly target marketing communications we make to you through Google Ads service.
We will send to Google the following categories of data: your email address.
The data will be secured before sending it to Google using the secure hashing algorithm SHA256.
According to Google’s data policies, your data won’t be used to build or enhance your profile or for any other purpose than to create GOG’s Customer Match audiences.
You can read more about how Google uses Customer Match data here. Google’s Privacy Policy is available here.
You can control the ads you see on Google services, including Customer Match communications under this link.
- Meta Custom Audiences
Company: Meta Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 1, Ireland (“Meta”)
Service description: If you give us marketing consent, Facebook Custom Audiences will collect data from the use of our website to improve targeting of our ads to you. This enables Meta to organise your data in a certain Meta profile for the purpose of targeted marketing.
We will send to Meta the following categories of data: your e-mail address.
The data will be hashed locally before sending it to Meta.
You can read more about Meta Custom Audiences here. Meta’s Privacy Policy is available here.
You can manage your Meta ad settings here.
TikTok
Company: TikTok Information Technologies UK Limited (Kaleidoscope, 4 Lindsey Street, London, EC1A 9HP, United Kingdom) and TikTok Technology Limited (The Sorting Office, Ropemaker Place, Dublin 2, D02 HD23, Dublin, Ireland) (together or separately, “TikTok”)
Service description: If you give us your marketing consent, we will transfer your personal data (listed below) to the TikTok Custom Audiences tool in order to create so-called custom audiences and use them in marketing campaigns via TikTok Ads. We may use custom audience groups to retarget users of our services, to optimise marketing spend by excluding recent recipients, or to build look-alike audiences to reach new potential users.
TikTok will receive the following categories of data: the user’s email address.
The data will be hashed locally before being transmitted to TikTok.
You can find more information about TikTok Custom Audiences here. TikTok’s Privacy Policy is available here.
Information on how to manage your advertising preferences can be found here.